Gaana

ASO Manager

India full-time Executive Salary not listed
full-time Executive level Technology & IT Curated
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About the role

Responsibilities and Duties :

Optimizing Apps for App Store and Google Play

- Create and implement ASO strategy to improve conversion rate

- Manage and scale Apple Search Ads (ASA) campaigns

- Plan and follow-up on traffic- and other marketing initiatives

- Work with external agencies and internal stakeholders to gain insights and identify areas for improvement

- Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics

Skills Required :

Experience with ASO

- Excellent analytical skills

- A good understanding of the mobile gaming market

- Ability to communicate across a number of levels and be able to influence development and marketing teams

- Excellent written and verbal communication skills

- Proficiency in additional language - strong advantage

- Experience working with ASA - strong advantage

- Ability to work under your own initiative

Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Executive
Technology & IT Data Analysis Digital Marketing Aso Manager Technology Executive level

Likely questions

  1. Tell us about work you have done that is close to the ASO Manager role.
  2. How would you approach your first 30 days at Gaana?
  3. Which of Data Analysis, Digital Marketing and Aso have you used recently, and what did it help you achieve?
  4. How have you led people, improved a process, or made a hard decision in a previous role?
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Data Analysis, Digital Marketing and Aso.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the ASO Manager role because I can bring practical experience in Data Analysis, Digital Marketing and Aso, learn the team quickly, and contribute to the outcomes Gaana needs from this hire.

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