Pib Group

Digital Marketing Specialist

United Kingdom full-time Mid GBP45,000 - GBP45,000
full-time Mid level Marketing & Sales Salary listed Curated
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About the role

PIB Group
The Role – Digital Marketing Specialist

Join PIB Group’s growing Specialty Marketing team, working across a varied portfolio of brands in insurance, employee benefits and risk management. You’ll deliver campaigns, improve websites and support lead generation in a role where your work will have a visible impact.

This is a hands-on delivery role across multiple PIB brands. The Digital Lead will set priorities and standards; you’ll turn agreed briefs into completed work across email, websites, landing pages, SEO, paid media, tracking and reporting. It is not a purely strategic, single-channel or agency-management role.

This role is available on a UK-based remote basis, with occasional travel for team meetings, conferences and other essential in-person activity. Candidates who prefer hybrid working may also work from a suitable PIB office.

While we don't expect you to be an expert in every area of Digital Marketing, we are looking for someone who specialises in Paid Search, Website Builds & Migrations, or Tracking & Analytics.

What you’ll be doing:

Build, test and deliver email campaigns and automated email journeys or flows across multiple PIB brands.

Support the ongoing development and improvement of our website portfolio, including website rebuilds, page building, content migration, SEO checks, quality assurance and launch activity.

Build, manage and optimise paid search and paid social campaigns, including setup, landing pages, conversion tracking, reporting and lead generation for Sales teams.

Deliver on-page and technical SEO improvements, and use GA4, Google Tag Manager and campaign tracking to measure performance and produce clear, actionable reporting.

Take a proactive, responsible approach to AI: use approved tools to improve digital delivery, identify opportunities to adopt new capabilities as they become available, and work within PIB’s AI, data protection and regulatory policies.

What we’re looking for:

Hands-on & proven experience across websites, organic search and paid media, with strong WordPress, on-page and technical SEO skills and practical HTML and CSS knowledge.

Experience building email campaigns and automated journeys using email marketing or marketing automation platforms, alongside experience with Google Ads, LinkedIn Ads, GA4, Google Tag Manager and campaign tracking. HubSpot experience would be advantageous.

Able to manage multiple priorities across an evolving portfolio of brands and websites, taking briefs from the Digital Lead, asking sensible questions and delivering accurate, properly tested work without heavy supervision.

A practical delivery mindset and a proactive, responsible interest in AI. Experience in insurance, financial services or another regulated sector would be an advantage.

What You Will Get:

Salary up to £45,000 depending on experience.

An attractive benefits package, including 26 days’ holiday, company pension, access to healthcare support and a range of other flexible benefits.

UK-based remote working, with hybrid working available if preferred.

A collaborative and supportive environment where you can build your skills and grow your career.

Why PIB Group?
PIB Group is one of the UK’s fastest-growing insurance businesses, offering real career progression, professional development, and a collaborative culture where your work truly matters.
We encourage our people to be collaborative, with entrepreneurship at our core. We are a fast-paced, growing organisation and an exciting place to be.
We also value ambition and creative thinking. You don’t have to tick every box to apply, if you bring fresh ideas and a drive to grow, we’d love to hear from you!

Inclusion & Accessibility
We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation, or any other characteristic protected by law.
If you need this job advert in any other format or require any adjustments for your application or during the recruitment process, please reach out to
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Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

Use these suggested prompts to prepare. They are not questions supplied by the employer.

Mid
Marketing & Sales Business Development CRM CSS Data Analysis Digital Marketing Mid level

Practice questions

  1. Tell us about work you have done that is close to the Digital Marketing Specialist role.
  2. How would you approach your first 30 days at Pib Group?
  3. Which of Business Development, CRM and CSS have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Business Development, CRM and CSS.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Digital Marketing Specialist role at Pib Group. My relevant experience is [your example], where I [your action] and achieved [your result].

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