About the role
About Peec AI
AI search is changing how brands are discovered and chosen. People now ask ChatGPT, Gemini, Claude and Google’s AI answers what they used to search for, and AI assistants increasingly shape the journey from discovery to purchase. Winning customers now means winning over the AI systems that influence their decisions.
Peec AI is an AI search platform that helps marketing teams understand and improve how their brands are discovered, represented, and recommended. We show them where they stand, what’s shaping it, and where to act. Since launching in January 2025, Peec AI has passed $20M ARR and 4,000 paying customers. We’re a Series A company backed by 20VC and Singular, with 100+ people across our Berlin HQ and our New York office.
About the role
We publish a lot of original evidence about AI search: a quarterly industry report, a public Index, and findings from our own research team. Right now each piece reaches the market on its own, and nobody owns the story that connects them.
We're hiring a Communications Lead to own that story. You'll decide the few ideas Peec should be known for, write and edit the work that carries them, and keep them consistent across research, founder comms, press, events, social and campaigns.
This is a senior individual contributor role based in Berlin. You report to the VP of Growth and work directly with our founders, our product marketer, and our research and content team.
What you'll do
Decide what Peec is known for. Pick the two or three ideas we want to own, the evidence behind each, and how the story develops quarter to quarter. Write it down so the rest of the company can repeat it.
Turn research into stories. Work with the research team to find what in the data our audience will care about most, then carry it out: the report intro, the founder post, the journalist brief, the stage premise. Same evidence, told differently for each audience.
Shape our social strategy. You set what Peec and our founders talk about on social and how each story runs across LinkedIn and our other channels. The social and content team runs the channels day to day. Work with product marketing so launches and the brand story say the same thing.
Write and edit the highest-stakes work yourself. Founder and expert pieces, press materials, campaign copy and research comms. Brief writers and producers on the rest, and hold every contributor to the same bar.
Run founder and expert communications. Talking points, interview prep, opinion pieces, stage remarks and founder posts on LinkedIn, with honest feedback afterwards. Make our founders and experts consistently good on the record.
Lead press and publisher strategy. Bring the news judgment, angles and briefing materials, and pitch journalists yourself. Treat independent coverage and sponsored placements differently.
Make Peec citable in AI search. We help marketing teams see and improve how AI search talks about them. Our own story should be the best-cited example in the category, and you own how ChatGPT, Claude and Gemini describe Peec.
What we're looking for
You've led an integrated launch at a B2B tech company, taking original research or a complex product to a clear story shipped across channels. You can walk us from raw evidence to final assets: what you wrote, what you commissioned, where the story changed and what you refused to claim.
You write fast, in many formats, and in someone else's voice when needed. We'll ask for recent work where your part is clear.
You are comfortable with data. Given a set of metrics, you can say which story holds up to a sceptical reader and which one doesn't.
You've pitched journalists yourself and landed coverage.
You've built the function rather than only contributed. Early or growth stage, first or second in seat.
You build your own tools. AI is part of how you draft, monitor and research, and you can show us your setup and where you stop letting it write for you.
You work directly with founders, make decisions and ship.
Bonus points
You were a journalist or editor before you moved in-house.
You've worked in search, SEO, analytics, martech or a data platform. You already know why AI search is a real shift.
You have warm relationships with the US marketing and tech trade press, and with the newsletter writers who now matter more than most of it.
You've taken a European company's story into the US market.
You've directed a PR agency well. Mostly that means knowing what to stop paying for.
What we offer
Competitive salary and meaningful equity: everyone at Peec owns a piece of the upside
Comprehensive benefits package
Collaborative, high-energy in-office work environment
Opportunity to make a significant impact and define a new market category
Compensation: €85K – €105K • Offers Equity
• €85K – €105K • Offers Equity
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